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Think Independent, Drink Independent


About us

Proof & Company brings a disruptive approach to spirits distribution, merging an extraordinary portfolio of independent spirits brands with a team of highly regarded bartenders, a customer-focused mindset, and hospitality clients who lead.
From offices in five countries, Proof & Company serves the broader Asia Pacific with its portfolio of spirits, cocktail ingredients, bar tools, and glassware and its team of Spirits Evangelists, one of the most well-regarded creative teams in the cocktail and spirits community globally. Four of its client projects ranked in the World’s 100 Best Bars in 2018 alone, including 28 HongKong Street, the venue at the heart of Proof & Company’s origin story. JERRY, a sister company, brings SaaS-based beverage training to exceptional hospitality brands worldwide.
True Believers, another sister company, makes craft-quality spirits accessible to clients wishing to upgrade their house pouring programs via a lineup of proprietary brands with cred.